Scotmid has announced a new sponsorship of the last ever Who Wants to be a Millionaire series, which is due to launch tonight (28th January 2014) with three final episodes on STV.
Sir Chris Hoy, comedian Kevin Bridges and Countdown’s Rachel Riley are among the celebrities who will appear as guest contestants. Who Wants to be a Millionaire has been on screen for more than 15 years.
Scotmid will air the four 10-15 second ads before and after commercial breaks during the final three shows on 28th January, 4th February and 11th February on STV.
The advertisements, which were created for Scotmid by STV Creative, have been designed to look like Who Wants to be a Millionaire questions. They feature food related trivia to engage audiences, including, ‘Which fruit was the first to be eaten on the moon?’, ‘What was eaten for breakfast in the 1800s?’ and ‘Which food was once recommended to remove freckles?’
Kimberley Guthrie, Director of Marketing for Scotmid said: “Who Wants to be a Millionaire has been an important part of our television history for the past 15 years. A whole generation has grown up with the show in their living room, and for Scotmid to be a part of the finale is a tremendous honour. We hope that viewers tuning in will enjoy learning a few fun facts about their food with Scotmid.”